unfeigned is a menswear line dedicated from the start to quality, clean design and a genuine commitment to bringing a human touch to the business of getting dressed.

They are a family business created in Madrid with an eye towards shaping a fresh vision for high-end fashion and offering pieces that stand the test of time. The brand is a new take on classics: simple lines, high-tech fabrics and timeless cuts, creating a modern but understated look.

Every piece is locally made in Portugal and Spain with select materials that are durable and flow with any lifestyle. What we are talking about is city gear that offers limitless comfort while looking sharp.

Their desire to rethink design and their love for comfort has led us to create gear for modern minds.

At unfeigned they aim to reimagine the concept of smart dressing. In every collection we explore fabrics for contemporary living and reshape the relationship between fashion choices and our active lifestyle.

Every piece is locally made in Portugal and Spain using high quality materials such as organic cotton and recycled materials, delivering a new take on classics that stands the test of time. Unfeigned are always researching the finest textiles to make pieces with a clean design and offering high performance features. Their tech-infused garments reflect this. All are made with recycled fabrics and many are water repellent.

This is how they came to produce pieces that offer 24/7 comfort. Elevated clothes made with select materials that have you looking sharp and flow with any lifestyle, from work to travel to just hanging out.